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亚马逊关键词转化率分析，识别高转化搜索词

Http Method	POST
Http Request URL	https://api.sellersprite.com/v1/keyword/conversion
MCP Code	keyword_conversion

MCP 可以通过 returnFields 参数选择性的返回某些字段，可以大幅降低上下文的 Token 量；参考： Token

-> 请求参数折叠

#	参数	参数类型	是否必填	参数名称	参数描述
1	marketplace	String	✓	站点	见表 1.2
2	keyword	String	✓	关键词
3	timeType	String		时间类型	WEEK: 按周；90D：近90天
4	minSearches	Integer		最小搜索量
5	maxSearches	Integer		最大搜索量
6	minClicks	Integer		最小点击量
7	maxClicks	Integer		最大点击量
8	minPurchases	Integer		最小购买量
9	maxPurchases	Integer		最大购买量
10	minSearchConvRate	Float		最小搜索转化率
11	maxSearchConvRate	Float		最大搜索转化率
12	minClickConvRate	Float		最小点击转化率
13	maxClickConvRate	Float		最大点击转化率
14	minPpc	Float		最小PPC竞价
15	maxPpc	Float		最大PPC竞价
16	minCpa	Float		最小CPA
17	maxCpa	Float		最大CPA
18	minProductPrice	Float		最小产品均价
19	maxProductPrice	Float		最大产品均价
20	minAcos	Float		最小ACOS
21	maxAcos	Float		最大ACOS
22	minClickingRate	Float		最小前三点击率
23	maxClickingRate	Float		最大前三点击率
24	minConversionRate	Float		最小前三转化率
25	maxConversionRate	Float		最大前三转化率
26	minPhraseCount	Integer		最小词组数
27	maxPhraseCount	Integer		最大词组数
28	minBudget	Float		最小广告预算
29	maxBudget	Float		最大广告预算
30	matchType	Integer		包含词匹配方式
31	includeKeywords	List		包含词
32	excludeKeywords	List		排除词
33	customAvgProductPrice	Double		自定义均价

返回参数 <- 折叠

#	参数	参数类型	参数名称	参数描述
1	keyword	String	关键词
2	keywordCn	String	中文关键词
3	keywordJp	String	日文关键词
4	searches	Integer	搜索量
5	clicks	Integer	点击量
6	purchases	Integer	购买量
7	searchConvRate	Double	搜索转化率
8	clickConvRate	Double	点击转化率
9	searchesTrend	String	搜索量趋势
10	clickTrend	String	点击量趋势
11	purchaseTrend	String	购买量趋势
12	clickingRate	Double	前三点击率
13	conversionRate	Double	前三转化率
14	phraseCount	int	词组数量
15	phrasePpc	ValueItem	词组PPC竞价
16	└min	Double	最小
17	└max	Double	最大
18	└value	Double	中位数
19	exactPpc	ValueItem	精确PPC竞价
20	└min	Double	最小
21	└max	Double	最大
22	└value	Double	中位数
23	broadPpc	ValueItem	广泛PPC竞价
24	└min	Double	最小
25	└max	Double	最大
26	└value	Double	中位数
27	phraseCpa	ValueItem	词组CPA
28	└min	Double	最小
29	└max	Double	最大
30	└value	Double	中位数
31	exactCpa	ValueItem	精确CPA
32	└min	Double	最小
33	└max	Double	最大
34	└value	Double	中位数
35	broadCpa	ValueItem	广泛CPA
36	└min	Double	最小
37	└max	Double	最大
38	└value	Double	中位数
39	phraseBudget	ValueItem	词组广告预算
40	└min	Double	最小
41	└max	Double	最大
42	└value	Double	中位数
43	exactBudget	ValueItem	精确广告预算
44	└min	Double	最小
45	└max	Double	最大
46	└value	Double	中位数
47	broadBudget	ValueItem	广泛广告预算
48	└min	Double	最小
49	└max	Double	最大
50	└value	Double	中位数
51	phraseAcos	ValueItem	词组ACOS
52	└min	Double	最小
53	└max	Double	最大
54	└value	Double	中位数
55	exactAcos	ValueItem	精确ACOS
56	└min	Double	最小
57	└max	Double	最大
58	└value	Double	中位数
59	broadAcos	ValueItem	广泛ACOS
60	└min	Double	最小
61	└max	Double	最大
62	└value	Double	中位数
63	avgProductPrice	ValueItem	产品均价
64	└min	Double	最小
65	└max	Double	最大
66	└value	Double	中位数
67	top3Asins	List	前三ASIN列表
68	top10Asins	List	前10ASIN列表

-> 请求示例折叠

curl --location --request POST 'https://api.sellersprite.com/v1/keyword/conversion' \
--header 'secret-key: Your Secret' \
--header 'call-type: MCP' \
--header 'Content-Type: application/json' \
--data-raw '{
"marketplace": "US",
"keyword":"lunch box",
"size":2
}'

返回示例 <- 折叠

{
"code": "OK",
"message": "成功",
"data": {
"guestId": null,
"pages": 0,
"page": 1,
"size": 2,
"total": 2394,
"took": 0,
"url": null,
"order": {
"field": "",
"desc": true
},
"items": [
{
"keyword": "lunch box",
"keywordCn": "午餐盒",
"keywordJp": "弁当箱",
"searches": 349991,
"clicks": 91282,
"purchases": 5412,
"searchConvRate": 0.0155,
"clickConvRate": 0.0593,
"searchesTrend": null,
"clickTrend": null,
"purchaseTrend": null,
"phrasePpc": {
"value": 0.7,
"min": 0.49,
"max": 0.79
},
"exactPpc": {
"value": 0.58,
"min": 0.45,
"max": 0.65
},
"broadPpc": {
"value": 0.71,
"min": 0.49,
"max": 0.79
},
"phraseCpa": {
"value": 11.8044,
"min": 8.2631,
"max": 13.3221
},
"exactCpa": {
"value": 9.7808,
"min": 7.5885,
"max": 10.9612
},
"broadCpa": {
"value": 11.973,
"min": 8.2631,
"max": 13.3221
},
"avgProductPrice": {
"value": 22.99,
"min": 6.99,
"max": 66.99
},
"phraseBudget": {
"value": 18.9,
"min": 13.23,
"max": 21.33
},
"exactBudget": {
"value": 15.66,
"min": 12.15,
"max": 17.55
},
"broadBudget": {
"value": 19.17,
"min": 13.23,
"max": 21.33
},
"phraseAcos": {
"value": 0.5135,
"min": 1.6888,
"max": 0.1762
},
"exactAcos": {
"value": 0.4254,
"min": 1.3993,
"max": 0.146
},
"broadAcos": {
"value": 0.5208,
"min": 1.7129,
"max": 0.1787
},
"clickingRate": 0.1976,
"conversionRate": 0.1329,
"top3Asins": [
{
"asin": "B0GDZLL8BK",
"imageUrl": "https://m.media-amazon.com/images/I/41p2Jl7uYAL._AC_US200_.jpg",
"clickRate": 0.0912,
"conversionRate": 0.0271
},
{
"asin": "B0DBDKT4QC",
"imageUrl": "https://m.media-amazon.com/images/I/41w24kLyRVL._AC_US200_.jpg",
"clickRate": 0.0732,
"conversionRate": 0.0874
},
{
"asin": "B0C4H2YVPX",
"imageUrl": "https://m.media-amazon.com/images/I/51yeox6SZeL._AC_US200_.jpg",
"clickRate": 0.0332,
"conversionRate": 0.0184
}
],
"top10Asins": [
{
"station": "US",
"keyword": "lunch box",
"categoryId": null,
"maxPage": null,
"asin": "B0DBDKT4QC",
"asinUrl": "HOTOR Insulated Lunch Box for Men & Women - Leak-Proof Cooler Lunch Bag with 4 Pockets, Adjustable Strap, Ideal for Work, Picnic, Travel - Medium, Black, 10.2\"×6.9\"×8.5\"",
"asinImage": "https://m.media-amazon.com/images/I/41w24kLyRVL._AC_US200_.jpg",
"bigAsinImage": null,
"asinPrice": 8.99,
"asinReviews": 7423,
"asinRating": 4.5,
"asinBrand": null,
"asinTitle": "HOTOR Insulated Lunch Box for Men & Women - Leak-Proof Cooler Lunch Bag with 4 Pockets, Adjustable Strap, Ideal for Work, Picnic, Travel - Medium, Black, 10.2\"×6.9\"×8.5\"",
"rank": null,
"rankPage": 1,
"rankPagesize": 56,
"rankIndex": 4,
"position": 4,
"products": 30639,
"sku": null,
"maxRankPage": null,
"ad": null,
"amazonChoice": null,
"badges": "AC",
"handledImageUrl": true
},
{
"station": "US",
"keyword": "lunch box",
"categoryId": null,
"maxPage": null,
"asin": "B0B56CHMSC",
"asinUrl": "Lifewit Medium Lunch Bag, Insulated Lunch Box, Soft Cooler Cooling Tote for Adult Men Women, Black 12-Can (9L)",
"asinImage": "https://m.media-amazon.com/images/I/419MEWckZ7L._AC_US200_.jpg",
"bigAsinImage": null,
"asinPrice": 7.98,
"asinReviews": 59969,
"asinRating": 4.6,
"asinBrand": null,
"asinTitle": "Lifewit Medium Lunch Bag, Insulated Lunch Box, Soft Cooler Cooling Tote for Adult Men Women, Black 12-Can (9L)",
"rank": null,
"rankPage": 1,
"rankPagesize": 56,
"rankIndex": 5,
"position": 5,
"products": 30639,
"sku": null,
"maxRankPage": null,
"ad": null,
"amazonChoice": null,
"badges": "R",
"handledImageUrl": true
},
{
"station": "US",
"keyword": "lunch box",
"categoryId": null,
"maxPage": null,
"asin": "B0H1V4BCG4",
"asinUrl": "Insulated Lunch Bag for Kids - Cute Initial Lunch Box for Girls Boys with Adjustable Strap, Side Pocket, Leak-Proof Lining for School Daycare Travel Picnic,Back to School (A-Purple)",
"asinImage": "https://m.media-amazon.com/images/I/51TJ4bAXZSL._AC_US200_.jpg",
"bigAsinImage": null,
"asinPrice": 18.99,
"asinReviews": 7,
"asinRating": 5.0,
"asinBrand": null,
"asinTitle": "Insulated Lunch Bag for Kids - Cute Initial Lunch Box for Girls Boys with Adjustable Strap, Side Pocket, Leak-Proof Lining for School Daycare Travel Picnic,Back to School (A-Purple)",
"rank": null,
"rankPage": 1,
"rankPagesize": 52,
"rankIndex": 6,
"position": 3,
"products": 32584,
"sku": null,
"maxRankPage": null,
"ad": null,
"amazonChoice": null,
"badges": "R",
"handledImageUrl": true
},
{
"station": "US",
"keyword": "lunch box",
"categoryId": null,
"maxPage": null,
"asin": "B0GSZ2BZQG",
"asinUrl": "Thermo for Hot Food for Adults,30oz Food Thermo Lunch Containers,Wide Mouth Vacuum Insulated Thermo Food Jar,Snap-fit Design&Easy to Open,6 Hours Hot and 8 Hours Cold(Blue)",
"asinImage": "https://m.media-amazon.com/images/I/41i8m-8PFUL._AC_US200_.jpg",
"bigAsinImage": null,
"asinPrice": 20.99,
"asinReviews": 24,
"asinRating": 4.6,
"asinBrand": null,
"asinTitle": "Thermo for Hot Food for Adults,30oz Food Thermo Lunch Containers,Wide Mouth Vacuum Insulated Thermo Food Jar,Snap-fit Design&Easy to Open,6 Hours Hot and 8 Hours Cold(Blue)",
"rank": null,
"rankPage": 1,
"rankPagesize": 56,
"rankIndex": 7,
"position": 3,
"products": 32434,
"sku": null,
"maxRankPage": null,
"ad": null,
"amazonChoice": null,
"badges": "R",
"handledImageUrl": true
},
{
"station": "US",
"keyword": "lunch box",
"categoryId": null,
"maxPage": null,
"asin": "B0GWTT23XX",
"asinUrl": "Insulated Lunch Box for Women Lunch Bag - Large Lightweight Lunchbox - Leakproof Cooler Tote Bag with Adjustable Shoulder Strap for Adult Work Office Camping Outdoor Picnic Travel Shopping 15L Black",
"asinImage": "https://m.media-amazon.com/images/I/31LOwqG16rL._AC_US200_.jpg",
"bigAsinImage": null,
"asinPrice": 45.99,
"asinReviews": null,
"asinRating": null,
"asinBrand": null,
"asinTitle": "Insulated Lunch Box for Women Lunch Bag - Large Lightweight Lunchbox - Leakproof Cooler Tote Bag with Adjustable Shoulder Strap for Adult Work Office Camping Outdoor Picnic Travel Shopping 15L Black",
"rank": null,
"rankPage": 1,
"rankPagesize": 56,
"rankIndex": 7,
"position": 3,
"products": 31476,
"sku": null,
"maxRankPage": null,
"ad": null,
"amazonChoice": null,
"badges": "R",
"handledImageUrl": true
},
{
"station": "US",
"keyword": "lunch box",
"categoryId": null,
"maxPage": null,
"asin": "B0GYX5C6B9",
"asinUrl": "Stainless Steel Lunch Box for Kids, Leakproof 4 Compartment Kids Bento Lunch Box with Clear Lid, BPA-Free Steel Lunch Box Containers for School Travel (Pink)",
"asinImage": "https://m.media-amazon.com/images/I/41v0pyZKOAL._AC_US200_.jpg",
"bigAsinImage": null,
"asinPrice": 39.99,
"asinReviews": null,
"asinRating": null,
"asinBrand": null,
"asinTitle": "Stainless Steel Lunch Box for Kids, Leakproof 4 Compartment Kids Bento Lunch Box with Clear Lid, BPA-Free Steel Lunch Box Containers for School Travel (Pink)",
"rank": null,
"rankPage": 1,
"rankPagesize": 58,
"rankIndex": 7,
"position": 3,
"products": 31231,
"sku": null,
"maxRankPage": null,
"ad": null,
"amazonChoice": null,
"badges": "R",
"handledImageUrl": true
},
{
"station": "US",
"keyword": "lunch box",
"categoryId": null,
"maxPage": null,
"asin": "B0GZMQH8FY",
"asinUrl": "LOVEVOOK Insulated Lunch Bag for Women, Wide Opening Leakproof Cooler Tote with Large Cup Holder and Shoulder Strap, Cute Adult Lunch Box for Work Teacher Nurse",
"asinImage": "https://m.media-amazon.com/images/I/415mA-dRM4L._AC_US200_.jpg",
"bigAsinImage": null,
"asinPrice": 39.99,
"asinReviews": 18,
"asinRating": 4.9,
"asinBrand": null,
"asinTitle": "LOVEVOOK Insulated Lunch Bag for Women, Wide Opening Leakproof Cooler Tote with Large Cup Holder and Shoulder Strap, Cute Adult Lunch Box for Work Teacher Nurse",
"rank": null,
"rankPage": 1,
"rankPagesize": 62,
"rankIndex": 7,
"position": 3,
"products": 31534,
"sku": null,
"maxRankPage": null,
"ad": null,
"amazonChoice": null,
"badges": "R",
"handledImageUrl": true
},
{
"station": "US",
"keyword": "lunch box",
"categoryId": null,
"maxPage": null,
"asin": "B0CMCZD3YF",
"asinUrl": "AOHEA Stainless Steel Lunch Box for Kids, Leak Proof Bento Lunch Box BPA Free 304 Stainless Steel Bento Box Stainless Bento Box with Containers for School and Office(Purple)",
"asinImage": "https://m.media-amazon.com/images/I/51uBdxo6KGL._AC_US200_.jpg",
"bigAsinImage": null,
"asinPrice": 41.69,
"asinReviews": 189,
"asinRating": 4.4,
"asinBrand": null,
"asinTitle": "AOHEA Stainless Steel Lunch Box for Kids, Leak Proof Bento Lunch Box BPA Free 304 Stainless Steel Bento Box Stainless Bento Box with Containers for School and Office(Purple)",
"rank": null,
"rankPage": 1,
"rankPagesize": 71,
"rankIndex": 9,
"position": 6,
"products": 32521,
"sku": null,
"maxRankPage": null,
"ad": null,
"amazonChoice": null,
"badges": "R",
"handledImageUrl": true
},
{
"station": "US",
"keyword": "lunch box",
"categoryId": null,
"maxPage": null,
"asin": "B0FZ8N98HQ",
"asinUrl": "Tactical-style Lunch Bag 5L Kids Lunch Bag with Adjustable Shoulder Strap Easy to Clean Leakproof Wipeable liner Toddler Lunch Box Bag for Boys Girls School and Daycare",
"asinImage": "https://m.media-amazon.com/images/I/41viPFpdiKL._AC_US200_.jpg",
"bigAsinImage": null,
"asinPrice": 15.99,
"asinReviews": 79,
"asinRating": 4.6,
"asinBrand": null,
"asinTitle": "Tactical-style Lunch Bag 5L Kids Lunch Bag with Adjustable Shoulder Strap Easy to Clean Leakproof Wipeable liner Toddler Lunch Box Bag for Boys Girls School and Daycare",
"rank": null,
"rankPage": 1,
"rankPagesize": 62,
"rankIndex": 9,
"position": 1,
"products": 31301,
"sku": null,
"maxRankPage": null,
"ad": null,
"amazonChoice": null,
"badges": "R",
"handledImageUrl": true
},
{
"station": "US",
"keyword": "lunch box",
"categoryId": null,
"maxPage": null,
"asin": "B0GXWXTTKG",
"asinUrl": "12 Pack Lunch Bags Bulk,Insulated Reusable Lunch Bags with Aluminum for Women Men,Leakproof Tote Large Lunch Box for Office,Work,Beach or Travel,Multicolor",
"asinImage": "https://m.media-amazon.com/images/I/41aI5mdrPxL._AC_US200_.jpg",
"bigAsinImage": null,
"asinPrice": 31.49,
"asinReviews": null,
"asinRating": null,
"asinBrand": null,
"asinTitle": "12 Pack Lunch Bags Bulk,Insulated Reusable Lunch Bags with Aluminum for Women Men,Leakproof Tote Large Lunch Box for Office,Work,Beach or Travel,Multicolor",
"rank": null,
"rankPage": 1,
"rankPagesize": 60,
"rankIndex": 9,
"position": 3,
"products": 32037,
"sku": null,
"maxRankPage": null,
"ad": null,
"amazonChoice": null,
"badges": "R",
"handledImageUrl": true
}
],
"phraseCount": 2
},
{
"keyword": "lunch box for women",
"keywordCn": "妇女的午餐盒",
"keywordJp": "女性用ランチボックス",
"searches": 272880,
"clicks": 81097,
"purchases": 3163,
"searchConvRate": 0.0116,
"clickConvRate": 0.039,
"searchesTrend": null,
"clickTrend": null,
"purchaseTrend": null,
"phrasePpc": {
"value": 0.58,
"min": 0.42,
"max": 0.7
},
"exactPpc": {
"value": 0.56,
"min": 0.43,
"max": 0.68
},
"broadPpc": {
"value": 0.58,
"min": 0.43,
"max": 0.7
},
"phraseCpa": {
"value": 14.8718,
"min": 10.7692,
"max": 17.9487
},
"exactCpa": {
"value": 14.359,
"min": 11.0256,
"max": 17.4359
},
"broadCpa": {
"value": 14.8718,
"min": 11.0256,
"max": 17.9487
},
"avgProductPrice": {
"value": 21.59,
"min": 4.99,
"max": 69.99
},
"phraseBudget": {
"value": 23.78,
"min": 17.22,
"max": 28.7
},
"exactBudget": {
"value": 22.96,
"min": 17.63,
"max": 27.88
},
"broadBudget": {
"value": 23.78,
"min": 17.63,
"max": 28.7
},
"phraseAcos": {
"value": 0.6888,
"min": 2.9803,
"max": 0.2125
},
"exactAcos": {
"value": 0.6651,
"min": 2.8776,
"max": 0.2052
},
"broadAcos": {
"value": 0.6888,
"min": 2.9803,
"max": 0.2125
},
"clickingRate": 0.2028,
"conversionRate": 0.1059,
"top3Asins": [
{
"asin": "B0GDZLL8BK",
"imageUrl": "https://m.media-amazon.com/images/I/41p2Jl7uYAL._AC_US200_.jpg",
"clickRate": 0.0926,
"conversionRate": 0.036
},
{
"asin": "B0C4H2YVPX",
"imageUrl": "https://m.media-amazon.com/images/I/51yeox6SZeL._AC_US200_.jpg",
"clickRate": 0.0711,
"conversionRate": 0.0544
},
{
"asin": "B0FCLZHCNK",
"imageUrl": "https://m.media-amazon.com/images/I/41ocKOomsdL._AC_US200_.jpg",
"clickRate": 0.0391,
"conversionRate": 0.0155
}
],
"top10Asins": [
{
"station": "US",
"keyword": "lunch box for women",
"categoryId": null,
"maxPage": null,
"asin": "B0DBDKT4QC",
"asinUrl": "HOTOR Insulated Lunch Box for Men & Women - Leak-Proof Cooler Lunch Bag with 4 Pockets, Adjustable Strap, Ideal for Work, Picnic, Travel - Medium, Black, 10.2\"×6.9\"×8.5\"",
"asinImage": "https://m.media-amazon.com/images/I/41w24kLyRVL._AC_US200_.jpg",
"bigAsinImage": null,
"asinPrice": 8.99,
"asinReviews": 7423,
"asinRating": 4.5,
"asinBrand": null,
"asinTitle": "HOTOR Insulated Lunch Box for Men & Women - Leak-Proof Cooler Lunch Bag with 4 Pockets, Adjustable Strap, Ideal for Work, Picnic, Travel - Medium, Black, 10.2\"×6.9\"×8.5\"",
"rank": null,
"rankPage": 1,
"rankPagesize": 65,
"rankIndex": 4,
"position": 4,
"products": 5963,
"sku": null,
"maxRankPage": null,
"ad": null,
"amazonChoice": null,
"badges": "AC",
"handledImageUrl": true
},
{
"station": "US",
"keyword": "lunch box for women",
"categoryId": null,
"maxPage": null,
"asin": "B0B56CHMSC",
"asinUrl": "Lifewit Medium Lunch Bag, Insulated Lunch Box, Soft Cooler Cooling Tote for Adult Men Women, Black 12-Can (9L)",
"asinImage": "https://m.media-amazon.com/images/I/419MEWckZ7L._AC_US200_.jpg",
"bigAsinImage": null,
"asinPrice": 7.98,
"asinReviews": 59969,
"asinRating": 4.6,
"asinBrand": null,
"asinTitle": "Lifewit Medium Lunch Bag, Insulated Lunch Box, Soft Cooler Cooling Tote for Adult Men Women, Black 12-Can (9L)",
"rank": null,
"rankPage": 1,
"rankPagesize": 65,
"rankIndex": 5,
"position": 5,
"products": 5963,
"sku": null,
"maxRankPage": null,
"ad": null,
"amazonChoice": null,
"badges": "R",
"handledImageUrl": true
},
{
"station": "US",
"keyword": "lunch box for women",
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